Courses Offered
CIM Professional Diploma
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.
Is this for me?
This qualification is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.
The Professional Diploma in Marketing is ideal for marketers with operational responsibilities and an eye on management including the following:
- Marketing executives
- Business development managers
- Departmental managers
- Product/ brand managers
- Marketing managers
- Account managers
- The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)
OR - Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters Degrees)
OR - Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6
What will this course enable me to do?
It will enable you to:
- Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
- Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
- Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
- Identify the organisation's information needs, scope of research projects and resource capability to underpin the
How will I be assessed?
You will be assessed across the four units using a blend of two basic methods:
- By formal examinantion (1 module)
- By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company or a company of your choice ( 3 modules)
What key subjects are included?
- Marketing Planning Process
- Delivering Customer Value through Marketing
- Managing Marketing
- Project Management in Marketing
New for 2011 Distance Learning Option - please contact us for details
CIM Professional Certificate
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.
Is this for me?
This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.
The typical profiles of people who might take this qualification could include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing qualifications
- Non-marketers with aspirations for marketing
- Existing marketers wanting to become more specialist
- Have a minimum of two 'A' Levels
- Hold any general Bachelors or Masters degree
- Hold a CIM Introductory Certificate in Marketing (Level 2 or 3)
- Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3)
- Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above)
- Hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4
What will this course enable me to do?
It will enable you to:
- Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
- Know the many different ways of understanding and communicating with customers, and the function these methods serve
- Understand your organisation's marketing environment, its many constituent parts, and how they work in unison
- Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets
How will I be assessed?
You will be assessed across the four modules using a blend of two basic methods:
- By formal examinantion (2 modules)
- By assignments (2 modules)
What key subjects are included?
