Marketing Links
Books
http://www.elsevier.com/wps/find/bookdescription.cws_home/718932/description#description
Useful Websites
www.cim.co.uk - The Chartered Institute of Marketing
The CIM site with information and access to learning support for students, and within the Knowledge Hub - information on current marketing issues and applications
Full details of all that’s new in CIM’s educational offer including specimen answers and examiners reports
Publications on-line
www.revolution.haynet.com - Revolution magazine
www.marketing.haynet.com - Marketing magazine
www.FT.com - A wealth of information for cases (now charging)
www.IPA.co.uk - communication resources (need to register)
www.booksites.net - Financial Times/Prentice Hall Text websites
Sources of useful information
www.acnielsen.co.uk - AC Nielsen - excellent for research
http://advertising.utexas.edu/world/ - Resources for advertising & marketing professionals, students, and tutors
Case studies
www.esomar.nl - European Body representing Research Organisations – useful for guidelines on research ethics and approaches
www.dma.org.uk - The Direct Marketing Association
www.eiu.com - The Economist Intelligence Unit
www.euromonitor.com - Euromonitor consumer markets
www.europa.eu.int - The European Commission extensive range of statistics and reports relating to EU and member countries.
www.managementhelp.org/research/research.htm - Part of the ‘Free Management Library’ – explaining research methods
www.marketresearch.org.uk - The MRS site with information and access to learning support for students –useful links on ethics and code of conduct
www.oecd.org - OECD statistics and other information relating to member nations including main economic indicators
www.quirks.com - An American source of information on marketing research issues and projects.
www.un.org - United Nations publish statistics on member nations
www.worldbank.org - World bank economic, social and natural resource indicators for over 200 countries. Includes over 600 indicators covering GNP per capita, growth,economic statistics etc
www.bluelagoon.co.uk - Case - SME website address
www.ebay.com - On-line auction - buyer behaviour
www.glenfiddich.com - Interesting site for case & branding
www.interflora.co.uk - e-commerce direct ordering
www.moorcroft.co.uk - Good for relationship marketing
www.ribena.co.uk - Excellent targeting & history of comms
www.sothebys.ebay.com - New services offered because of advances in electronic technology
