Team profiles

Academy for Marketing brings together marekting knowledge and expertise from a range of public, private and not for profit sectors.

“Ray has over 20 years marketing experience in the public and private sector where has held numerous senior positions. He also has extensive overseas teaching experience having taught at City University,Hong Kong and Singapore Institute of Management as well as in the Middle East and Malaysia. In the UK, Ray teaches undergraduate, postgraduate and professional students. Ray has written two books marketing text books. He is a fellow of the Chartered Institute of Marketing (CIM) and is a Board Member in the East of England.”



“Julie has Extensive public sector operational and strategic marketing experience (Health) and is currently working with Macmillan Cancer Support - The Marketing Society's Brand of the Year 2014 and top charity brand of 2013 and 2014 (YouGov’s Charity Index). Lecturing on CIM Certificate and Diploma level programmes for over 10 years she has a Masters in Strategic Market Management and was a examiner for the Chartered Institute of Marketing for a number of years.”

Julie Bielby MSc, DipM, MCIM


““Karen has an MSc in Digital Marketing Communications and a BA (Hons) in Publishing & Computer Studies. She is an expert at devising integrated PR, marketing and crisis strategies and is co-founder and CEO of Essex-based Mosaic PR & Digital. A former newspaper journalist and BBC radio and TV reporter, Karen delivers the new digital modules on our CIM programme.””

Karen Ainley BA (Hons), MSc, MCIM


“Yvonne has extensive administration experience in the education sector working to support both students and academic staff.”

Yvonne Smith


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